Learn the Ultimate Blueprint for
Employee-Based Salon, Spa & Medspa Growth
Centerbrook, CT
April 7-10, 2019
Centerbrook, CT
July 28-31, 2019
"You'd literally have to sleep through the Incubator
to fail to make back the money you spent on it."
Heather Strock
Canary Salon - Seattle, WA
More profit. Bigger paychecks. Better culture. Happier clients.
Are you tired of working hard with very little in return? Frustrated by the lack of growth and/or profit in your company? Scared of losing staff to rental or suites? If so, we've got the solution ...  and the results to back it up.
It's time to stop struggling, and time to start having fun again!
No salon/spa owner likes worrying about making payroll, or not taking a paycheck, or hating coming to work every day. It doesn't have to be that way. There's a better way...where everyone wins. You. Staff. Clients.
What attendees are saying about the Incubator
Who is Strategies?
For over 25 years, leading business-minded salon/spa owners have been turning to Strategies for the systems, guidance and accountability needed to achieve consistent bottom-line profits, dynamic team-driven cultures and unrivaled customer programs.

We deliver these tools through our expansive offering of coaching services, seminars, webinars and membership programs.

How is Strategies different?

For years, we’ve watched this industry dive into a tailspin due to a lack of financial literacy and leadership skills. Unfortunately, most consulting firms gloss over these issues, never addressing old practices that feed the "I/me/mine" and "I'm not paid to do that" behaviors that plague so many salons/spas. 
At Strategies, we don’t shy away from the real work that needs to be done. 

You need to understand your numbers. 

You need a pay program that you can afford and that rewards the right behaviors (we’re the inventors of Team-Based Pay). You need systems — for everything. 

Most importantly, you need the skills to become the leader your business needs you to be. The Strategies Incubator Seminar can help you achieve all of these goals and more.
"I converted to Team-Based Pay three months after attending Incubator. I am now debt free and making a 10% profit over the past two years. The previous 13 years there was no profit.  I now offer an hourly wage, benefits, paid time off, education pay and reimbursement, holiday pay, profit sharing and health care contribution."
Stacey Hamblett
The Urban Salon Team Beauty Bar - Burlington, VT
Be honest, are you?
  • Tired of watching lots of money come into the salon/spa, but not having any left after you pay your bills?
  • Confused and scared about not knowing where your business is headed...or worse yet, how long it can sustain itself?
  • Worried that you may lose your staff to booth rental or suites?
  • Frustrated with your lack of growth?
Don't worry, you are not alone. Best of all, you're in the right place! At the Strategies Incubator, we've helped thousands of salon/spa owners just like you crack the code on how to build, retain and sustain incredibly-profitable businesses ... with engaged and loyal staff members leading the charge.
Limited-seating at all sessions...we will sell out. Lock in your seats now! 
Centerbrook, CT
April 7-10, 2018
Centerbrook, CT
July 28-31, 2019
Why the Incubator is different...and gets results
We understand what it's like to be an employee-based salon, spa or medspa owner. You wear multiple hats and, for the most part, are the one person responsible for the success (or failure) of your business. 

But running a successful salon or spa isn't so easy. "Should I really give my top producers more commission? What if they decide to leave and rent a chair? Why aren't we making any money? When do I get to start getting paid like an owner? When will this be fun again?"

These are serious questions...ones that can have a major impact on the future of your company ... and the livelihoods of the families that it supports. You can't afford to make the wrong decision.

In other words....you don't want or need "suggestions" that are just a different spin on the same old approach.

What you REALLY want is a detailed blueprint on EXACTLY what to do, using PROVEN systems that have produced REAL RESULTS!


That's exactly what the Incubator Seminar has been doing for over 23 years. It is the most intensive four-day business program in the beauty industry, designed for owners who are ready to build healthy, profitable, and fun salons, spas and medspas. 

Every conceivable business process will be examined and reengineered  to meet the rigid demands of growing a salon or spa business in today’s fast-paced, non-forgiving economy. 

You will NOT leave the Incubator armed with a re-packaged version of the broken business models that are responsible for the struggles that so many of today's salon and spa owners now face.

What you will leave with is a vividly-clear vision of your salon or spa's future that will inspire and benefit every member of your team.
Here's what you'll learn at Incubator
  • Understand what all those numbers mean
  • Make sense of what your accountant tells you
  • Know how to use the information in your financial reports to help you make smart decisions about your business
  • The function, difference and connection between the four financial reports: Balance sheet, Profit & Loss statement, Statement of Cash Flows and Cash-Flow Projection.
  • First-time client retention
  • Existing client retention
  • Productivity
  • Retail product per client sold
  • Pre-book ratio
  • Client receiving verbal/written product recommendations
  • Exploding the myths of Team-Based Pay (no…there won’t be a walkout)
  • Why no one ever gets a pay cut
  • Learn how to reward staff based on their contribution to growth and true quality
  • Develop a pay program that encourages and rewards TRUE teamwork
  • How your pay program can provide your clients with a better salon/spa experience
  • Why top producers have the most to gain…without raising prices or commission rates
  • Using Broadbands to map out employee career paths based on performance and skill attainment
  • Understanding pay raises
  • Moving towards team service
  • Annual revenue growth rate per year
  • Net profit
  • Service payroll percent of total service and retail revenues
  • Professional product cost
  • Retail product cost
  • Target gross profit margin
  • Front desk and administrative payroll
  • Officer’s salary
  • Advertising & promotion
  • Rent
  • Total General & Administrative expenses
  • Cash reserves
The Big 8 Drivers
  • Culture: The collective behavior of the company
  • Sense of urgency: The energy that drives performance and growth
  • Critical numbers: Numbers that, if changed, have a profound impact on the company
  • Information flow: Top down, bottom up – everyone knows the score
  • Teamwork: The heartbeat of the company that gets the job done
  • Innovation: Stay out of the box. Do it better, faster, cheaper
  • Systems: The procedures and structure to produce the right results
  • Accountability: Delivering what was promised – when it was promised
Pricing Services
  • What does it cost to produce a salon/spa/medspa service?
  • How to determine if you are making or losing money on your services
  • Calculating your costs per revenue-producing hour
  • How to find a profitable service price
Skill Certification
  • Why your business needs a skill-certification program
  • Learn how and why to develop a comprehensive in-house skill certification program to guarantee consistent service quality from everyone on the team
  • The three major skill certification training areas: technical, professional/organizational and personal/cultural
  • The 6 steps to building a Skill-Certification Program
  • Creating the Ideal Client Experience
  • Leading the Culture Shift to No Compromise
  • Your 18-month Incubator action plan
  • Implementation Checklist
  • The 10 “new thinking” non-negotiables
Sell-outs expected for all sessions ... Register now to secure your seats!
Centerbrook, CT
April 7-10, 2019
Centerbrook, CT
July 28-31, 2019
Your Four-day Incubator Agenda
Day 1
  • What Worked Yesterday, Won’t Today. Why?
  • Reengineering Your Salon/Spa Business Model
  • No-Compromise Leadership
  • Financial Intelligence: Taking Control of Your Numbers
  • Understanding Your Financial Reports
  • How Gift Certificates Fit in
  • Cash-flow Planning
  • Hands-on: Build Your 12-month Cash-flow Plan
Day 2
  • What is Team-Based Pay & why it works
  • What behavior do You Want to Reward?
  • Pay Calculations
  • Putting Payroll into the Cash-flow Projections
  • Broadband Pay Scale
  • Performance Evaluations
  • Understanding Pay Raises
  • Moving Toward Team Service
Day 3
  • Cash-flow Plan Accountability
  • Scoreboards
  • Huddles
  • Team-Based Incentives & Bonuses
  • Client Retention
  • 5-year Planner
  • Productivity
  • Four Business Outcomes & the Big Eight Drivers
  • Real-life Incubator Success Story: What it Looks Like in a Real Business
Day 4
  • Pricing Services
  • Calculating Cost per Hour
  • Skill Certification
  • Creating the Ideal Client Experience
  • Leading the Culture Shift to No Compromise 
  • Your 18-month Incubator Game Plan
  • Team-Based Pay Program Kick-off
  • Implementation Checklist
  • Graduation
What staff and clients are saying about Team-Based Pay
Don't delay ... these are small-attendance events and are already filling up.
Register now to secure your seats!
Single attendee: $1,595
Two attendees: $2,195 (must be from same business)
Each additional: $695
Centerbrook, CT
April 7-10, 2019
Centerbrook, CT
July 28-31, 2019
Additional dates & locations at strategies.com/seminars
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